You may have heard about Myspace, the News Corp.-owned social networking powerhouse. Or Facebook, the rapidly growing network which is presently independent but might one day be owned by Google, Yahoo!, NBC, Tribune Co., or any other media company which recognizes the site’s massive potential for consumer leverage.

In a sense, marketing on the internet uses high technology to advance a very low-tech agenda. Like any offline marketing campaign from years ago, generating business demand online still boils down to an objective understanding of your product or service’s utility. You still need an informed and unbiased view of your target market. Effective and efficient use of the marketing mix (price, product, placement, promotion) is as important today as it was decades ago. None of this has changed.

But the dawn of the internet introduced a new variable: a breadth of consumer touch points previously unfathomable to most marketers. Social media are among the most promising channels; according to Nielsen/NetRatings, the top ten social networking sites grew 47% in 2006.

Now a company has a variety of ways to appear in front of its audience. Take Jalima Coffee as an example. This manufacturer of organic Mexican coffee differentiates itself from competitors with a strong prosocial mission, and hired Clicksharp Marketing to inject this brand image into new channels. One of the co-owners used LinkedIn to introduce the business community to her background in non-profit and international development. The company posted a video on YouTube documenting the manufacturing process and sharing a unique slice of culture with its viewers. Jalima’s Myspace profile is linked to over 500 friends: mainly coffee lovers and advocates of sustainable agriculture. Whenever the company’s marketing department chooses, they have an immediate channel with which to communicate news and events, product introductions, or just to say hello.

Moral of the story – forget what you may have heard about the typical user of any of these sites. Their convergence is taking place rapidly and ubiquitously. The sooner you join the network, the sooner you can forge meaningful connections with the stakeholders that are key to your business!

For more, I highly recommend reading Michelle MacPhearson’s Social Media Marketing Guide.

I get lots of questions from different people on “How can all this social media stuff like Facebook, LinkedIn, Twitter, StumbleUpon, Squidoo, Digg, YouTube, Blogs help me?”

So lets first define Social Media, with Wikipedia’s Definition: Social Media is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media including writing content that is remarkable, unique, and newsworthy. Lastly Social Media utilizes social networking and user-generated content platforms to promote a product, service or content.

Now that being said…necessary tools for Social Media are bookmarks, blogs, forums, podcasts, networks, communities, wikis. Important and versatile sites are places like Facebook, Twitter, YouTube, LinkedIn, Myspace, Digg, Stumbleupon and Squidoo.

The number one point to remember is this

..Due to Social media marketing being so easy to implement and it being so affordable, it is of significant importance to small businesses.

So where do I start?

By a long shot, Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers, with Twitter leading the pack. All the other social media tools paled in comparison to these top four. Download Social Media Marketing Industry report.

How do I measure the effectiveness of social media?

A significant 81% of all marketers indicated that their social media efforts have generated exposure for their businesses. Check out Social Media Marketing Report. Improving traffic and growing lists was the second major benefit, followed by building new partnerships. A rise in search engine rankings is also an evident increase, as well as a reduction in your overall marketing expenses. Now that is some GOOD news…if your not involved in Social Media Marketing…then it’s TIME!

StartupNation does make a valid point when it says that many small businesses have failed to embrace the opportunities in social media marketing.

If that’s you, then speak with an Internet marketing consultant or do your own research of how social media marketing can help you. It would be beneficial for you and your company.

Last year in February, an article came out on “Social Media Will Change Your Business”

It’s a good read with some great links for blog writing. One of the paragraph talks about “grabbing you by the collar, and shaking you into action” and that was written LAST YEAR! All in all there is some important information for newbies and veterans alike. The story of the Google employee that got fired is one of them…because it shows how fast social media can work.

Another way Social Media can help your business is the customer relationship.
As a business you would be interested in creating a dialog, direct and immediate feedback benefits, and to learn directly from your customers on what has been successful and what areas need focus and enhancement. Sharing content is the real power and the advantage of using social media. Businesses can keep their online community up to date with news, events and what the business has to offer.

Ezine @rticles has some great thoughts on Blogging, Relationship Marketing, Customer Voice and Social Marketing. Customer Voice is a huge one this year which is where Twitter or blogs have been the most efficient.

Customers want voice in your business…give you feedback.

Relationship Marketing

Is also top in 2009 as a tool to build loyalty, along with a timely response, or you can have a blog and a Twitter account as these all have interaction with the customer. These also allow you to create a personality for your business as well as develop an image as a forward-thinking company that is responsive. Responses include Tweeting back on Twitter, a Facebook response, sending a personable card, thank-you card and a quick thinking of you card. A top of the line online card system that is extremely affordable and saves you time and effort is SendoutCards. The fastest, most affordable Relationship Marketing tool online with over 13,000 cards available along with gifts and gift cards. You write it, they print it, stuff it, stamp it and mail it for you. Can’t beat that deal!

Facebook for Business!..

Yes you read that correctly…Facebook for business is very real…read this artlcle: Facebook’s Latest Design Update Helps Businesses part of it reads “With the latest evolution, Facebook makes its service more valuable to businesses.”

Here’s another good one to check out: 30+ Apps for Doing Business on Facebook great read from Mashable The Social Media Guide.

What is LinkedIn? and why should I be a part of that?

If you’re running a small Internet business or have a regular brick-and-mortar business, “knowing” the right people and being able to ask and answer questions significant to your business will help you build your network with contacts. Someone you know in your line of business is already on LinkedIn. You just need to set up a profile, start introducing yourself around, join groups and discussions, start discussions with any questions, or answer discussions with your expertise in your area. What a wonderful way to reach beyond the limits of time and travel to someone else who is like minded and able to discuss important things, answer questions all in a few lines.

Never heard of a Squidoo lens before?

A Squidoo lens is a free web page that states what you are interested in…it could be as simple as a recipe if your a restaurant, to as complex as how to take the perfect picture. Along with links to anyplace you want, you can join groups, be a lens master, create as many pages as you want and get the word out!..

StumbleUpon…great name…what does it do?

Here’s how it works. Install the toolbar, identify some categories you like on the web, then hit the Stumble button. The service takes you to a web page that is popular with people who share your interests. You’ve got the option to give that page a thumbs up, a thumbs down or just leave it by hitting the Stumble button again. Over time the service learns what you like and integrates that into the decisions it makes in sending you someplace new when you hit the button. If you’re a small business with very good content, submit that content to stumbleupon. When these people finally will shop they will shop in their local area and an most of them will use Google to do it. Yes you will stand out with a Stumbler in this sea of 10. Try it…you’ll be surprised!

What has Social Media done for me?

I really enjoy meeting new people, creating new relationships, networking along side people with like interests, and using the tools available to generate opportunities and provide insight to help others. As a business owner, I have enjoyed the benefits of Social Media, it’s simple approach with countless of avenues. I also enjoy presenting this knowledge for others to use as it would benefit them by building relationships with other like-minded businesses and entrepreneurs along with keeping their customer base informed of products, generate better customer relations and service.

Social Media has opened a whole new door for businesses and individuals alike.

Social Media is the solution for your business…have you gotten on board yet?